Ways to promote affiliate products
With affiliate products, you are selling another person’s product where you get a commission. This is the easiest way when you first start out. Later you can think of developing your own products.
To promote affiliate products there are several stages to go through. Picking just any product is unlikely to lead to many sales. You need to find good products that are selling well and fit the promotion method. Promoting on the internet favors media products like eBooks. If you were promoting garden sheds, many people would want to look at them in person, which would not be easy if you are working from a laptop. You also need to consider what are the best affiliate programs to join
These are my points that help find a very profitable affiliate product:
- Are other affiliates selling this product?
- Are they getting many sales?
- How many customers are asking for a refund?
- Are there many ways the product can be promoted?
- What percent is the commission?
- When is the commission paid?
- Are there competing products to the one you might promote?
- Has the product been selling for a long time?
- Could there be any copyright issues with using product names when promoting?
I will go through each of these points to give you a guide of what I look for when choosing an affiliate product to promote. You may have some ideas of your own.
Are other affiliates selling this product?
If other affiliates are selling this product then it is probably a good product. They will have checked that it is a good product and that the product owner pays regularly. If there is a vast number of affiliates it might be best to avoid it as many interested potential customers would have been cookied to other affiliates meaning you might not get the commission even if the customer bought through your affiliate link.
Are they getting many sales?
Some product owners or the third-party sites that process affiliate sales, tell you basic statistics. If there are many affiliates, all getting sales with low rebill requests, that suggests a product you would probably make money on.
How many customers are asking for a refund?
I would always avoid a product with a high rebill rate. It is normal for any product to get refund requests. Some people even ask for a refund from products they have liked and used, to get the product for free. So even good products might have a 2% rebill from its customers. If a product has a 50% or higher rebill request rate than there must be something wrong. Most people will not be bothered to ask for a refund from a cheap product, so a high refund rate shows that many people are very unhappy with the product. Also, you do not want to spend money on advertising a product and then after getting the sale, to then loose the commission because of a rebill request. With a high rebill product you could start losing money quickly.
Are there many ways the product can be promoted?
Is the affiliate product you are considering easy to promote? For example, would people in a forum be interested? In fact are there forums where people would actually be interested in the product? If it’s a less common product, there might not be many places to find likeminded people. However, if you were promoting “how to learn the guitar” there would be many forums and Facebook groups that you could promote to. On the other hand, if you had a product about collecting meteor rocks, there might not be very many as it is a more specialised and less common subject.
What percent is the commission?
Commission for electronic products can be very high as there is no manufacturing cost. Common rates are 50% and 75% Sometimes you can find products with 100% commission. Now that might be strange but the reason the product owner is paying 100% commission is because they know that many customers who buy the product you are promoting, will buy another product from the product owner directly. For example, you sell a $20 eBook as an affiliate. The product owner gives you $20 commission. The product owner now has the contact details of the customer, usually name and email address. They then offer a more expensive product, perhaps $147 for a video course. The product owner gets all of that without having to spend out anything on advertising. Even if only 3% of the customers you refer buy the $147 video course, that is profit for the product owner. Just because the product owner is on a good deal here does not mean that its unfair or bad for you. Until you produce your own products this situation can work out great. If you spent $10 on advertising for every $20 commission and kept reinvesting your profit in more advertising, you could be making big money quickly and easily.
When is the commission paid?
It is normal for there to be a 30-day delay. This is usually in case a customer wants a refund, also called a rebill. If the product owner pays affiliates commission every month then it would be one to two months before you get paid. Some product owners pay weekly or every two weeks. This is better and worth considering. The most important thing though is that they are trustworthy and always pay genuine sales.
Are there competing products to the one you might promote?
It is worth checking to see if there are any other competing products that you should know about. Should you be promoting one of those even? Also, you can see where those products are being advertised. Someone who has bought a competing product might also buy the one you are promoting. Customers can buy several products about the same subject if they are interested enough, for example not many people have just one book on cooking. If they are interested enough to buy one cookery book, they almost always buy more
Has the product been selling for a long time?
This is good and bad. If it has been selling for a long time then it is most likely a good product. Bad products tend to disappear from the internet quickly. The downside is that many customers may have already signed up to other affiliate’s email addresses, so when you come to advertise it will be harder to find new customers. With commissions the affiliate who gets the lead first gets the commission even if you pay to promote to that same customer. For example, you pay for an advert that gets a customer to your sales page, they click on your affiliate link and buy the product. Unfortunately, as they had clicked on another affiliate’s affiliate link last week, you do not get the commission, the other affiliate does.
Could there be any copyright issues with using product names when promoting?
Some companies do not like you to use their brand name when promoting their products. For example; if you were promoting a product called “abcd” they may not want you to place an advert on google AdWords called “discount on abcd” and then link to your blog where you have a sales page. The reason is that people searching for “abcd” might think you are the product owner. Also, if the product owner who created “abcd” wanted to place google AdWords adverts, then they would be competing with all their affiliates such as you, who are using their brand name. Therefore, check whether any company you are being an affiliate for has any restrictions. It’s generally best not to use brand names. Some affiliates used to register brand names as domain names, for example abcd-review This may make the product creator look spammy if their name is used in many variations around the internet.